costa mesa google ads specialist
meet your costa mesa google ads specialist
When it comes to hiring for Google Ads management (formerly AdWords), look for a keyword-first focus. Your Google Ads expert should have a command of consumer search intent, not guesswork.
Perhaps you need help navigating Google Ads for your business or the new campaign formats. Or, you’re eager to advertise on google search for the first time. Maybe keyword research is a daunting process, and you need a guiding hand.
We’re here to help. Explore our process below, or book an intro meeting if you’re ready to dive in.
the fundamentals of our google ads strategy
1
robust keyword research
Keyword planners are great, but you get unfiltered results. We find keyword themes with intent (to act) baked in.
2
finessed ad copywriting
Great ads are answers to the queries people use to search. We carefully craft them, down to the character. Literally.
3
tailored landing pages
Google Quality Scores rely on a tight-knit keyword, ad copy, & landing page experience. We ensure LPs deliver on intent.
ask the hard-hitting google ads questions
As you look for an Costa Mesa Google Ads specialist (or need to replace your current partner), ask the hard-hitting questions:
Are my campaigns composed of tightly-knit themes?
Do I waste any money on “loose” or risky broad match or phrase match keywords?
Is each ad a great answer to assumed consumer queries?
Am I using headline pinning and dynamic keyword insertion strategies for my ad headlines?
Do my landing pages pay off the expectation, pre-click?
Does my account have all the “bells and whistles” in place, including all appropriate ad extensions and assets?
What % of my ad spend has been never-profitable?
Have I maxed out my demand capture efforts? Are we ready to explore Discovery or PMax to find new customers?
If these sound foreign to you, or you get blank stares from your current provider, it may be time to find a new Costa Mesa Google Ads specialist.
paid search ads strategy
With our “inside out” strategy, campaigns launch with a finite set of high-intent, exact match keywords (your bullseye). Expanding outward, we test dynamic keyword insertion, headline pinning, and landing pages. Our KPI is cost-per-acquisition (sale/lead).
paid search ads
shopping ads strategy
Customized product Titles and Descriptions deliver higher CTRs and faster conversions. We manage Shopping product feeds via Google Sheets, so they are instantly adjustable. Our bid strategy graduates from Enhanced CPC to Target ROAS by Month 2 together.
shopping ads
youtube ads strategy
The #2 search platform (after Google) cannot be overlooked. YouTube Shorts are a great format to capture attention and diversify from Instagram Reels and TikTok. We use YouTube Action campaigns to focus top-of-funnel ad spend on conversions.
youtube ads
discovery ads strategy
Google’s native ad format surpasses display advertising in every way. Viewable inventory spans Android Discover Feeds, YouTube, and Gmail. We leverage top-performing search ad copy to supercharge these prospecting ads, always optimizing for conversions.
discovery ads
performance max ads strategy
We approach this catch-all campaign format in two ways. First, we can lean into the default settings of 80% remarketing, 20% prospecting. Performance appears high, but “incrementality” remains lower. Second, we can bid for only new customers, making this a truer prospecting, top-of-funnel, demand generation effort. This is the likely future of Google Ads, and you naturally get less guesswork with teabeeshell. Lean into AI and machine learning with expert help.
performance max ads
let’s find a google ads campaign mix that's right for you.
“Love Costa Mesa'' is the city’s slogan because it lies at the heart of Orange County. With the Pacific Ocean to the south and the Santa Ana Mountains to the north. Its proximity to the ocean and its blooming urban appeal provide a mix of natural refuges and conveniences of city life. The Santa Ana River runs through, bringing water from mountain to coast.
Its name literally means “mountain coast” translated from Spanish, given that it’s only a mile from the Pacific. After a contest in 1920, Harper city residents elected to change the name of their hometown. Before Harper or earlier Spanish settlers, Costa Mesa was the home of Tongva and Acjachemen nations for thousands of years along the Santa Ana River bluffs. Signs across the city pay homage to these indigenous peoples, from the 3,000+ year old Tongva village of Lupukngna, to the 9,500+ years old joint village of the Tongva and Acjachemen peoples.
For shopping, residents and tourists flock to the 300 stores of the famed South Coast Plaza. Companies like Vans, Volcom, RVCA, Hurley, El Pollo Loco, and Wahoo’s Fish Tacos all headquarter their companies in the city, too. The Orange County Fair, famously in Costa Mesa each year, welcomes 1 million visitors to its rides, carnival games, extreme food and music. For a few weeks each summer, tourists and locals alike join in on the festivities.
Recently, the food in Costa Mesa has elevated in amazing fashion. The only Michellin starred restaurant in OC, Taco María, offers gourmet Mexican cuisine, from a la carte tacos, to prix-fixe four-course dinners, to seasonal brunches. Other local favorites include The Crack Shack and Eat Chow for quick and casual bites. From Vaca to Meiji Seimen, almost every cuisine calls Costa Mesa home.
With endless options to explore, you could spend a lifetime uncovering every hidden gem. Own a local business, looking for a local Google Ads specialist?
Drop a meeting on our calendar, and we’ll help get you discovered.