costa mesa seo expert
meet your costa mesa seo expert
When it comes to hiring for search engine optimization (SEO), there’s no substitute for solid fundamentals. Your SEO expert should have a tangible, repeatable process, not gimmicks in a black box.
Perhaps you need help managing your local listings via Google My Business or Yelp. Or you’re trying to boost your appearance in local Google searches. Maybe competitors outrank you on search results pages, and you’ve had enough.
We’re here to help. Explore our process below, or book an intro meeting if you’re ready to dive in.
the fundamentals of our seo strategy
1
keyword research quadrants
Some search themes are ultra competitive. We find “winnable” keyword themes to own first and build outward.
2
properly defined structured data
Search engines discover, crawl, and index a site based on the schema provided. We ensure this is complete and robust.
3
filling winnable content gaps
Some themes are winnable right away. We produce quality content that ranks quickly and brings in organic traffic.
ask the hard-hitting seo questions
As you look for an Costa Mesa SEO expert (or need to replace your current partner), ask the hard-hitting questions:
Is my structured data complete on every website page?
Does my schema markup adhere to character count best practices?
Is my header hierarchy intact on each page?
Does my site have a standardized URL structure in place?
Are my site images optimized for search?
Does my site have any glaring content gaps for my product or service?
Is my site at risk for getting flagged for duplicate content?
If these sound foreign to you, or you get blank stares from your current provider, it may be time to find a new Costa Mesa SEO expert.
local seo strategy phases
jump to:
performing keyword analysis
Many brands will not immediately rank for a given keyword or phrase that is central to their business. Organic rankings take time, so we analyze the landscape. We start with “winnable,” lower-competition themes and build your local SEO strategy from there.
keyword analysis
managing business listings
Owning and updating business listings represents a vastly overlooked aspects of a Local SEO Strategy. Most are free, including Google My Business, Yelp, Facebook Business Pages, and Instagram Business Profiles. We strengthen organic presence with these links.
business listings
performing technical seo
For Google or any search engine to discover, crawl, and index your website for search, its structured data must be intact and aligned. From page titles, to meta descriptions, to header and URL structure, our Local SEO Strategy finesses the finer parts of each page.
technical seo
building content seo
Quality, robust content signals to search engines a website’s strength, authority, and merit for surfacing in search results. We identify and remove duplicate content, recycle and repurpose your best content, and help you build new pieces that rank locally.
content seo
seo data analysis & reporting
We measure SEO over time. Technical SEO improvements can start to show within Month 1, but Content SEO build takes 6-12 months, or longer. We measure your Local SEO Strategy with six KPIs: Domain Authority, Organic Visibility, Content ROI Efficiency, Organic Transactions/Leads, Average Engagement Time, and Percentage New Visitors.
analysis & reporting
let’s develop a local seo strategy that's right for you.
Costa Mesa sits in the heart of Orange County, nestled between the Pacific Ocean and the Santa Ana Mountains. From its near coastal beauty, to its bustling residential life, the city offers a wonderful blend of natural escapes and urban conveniences. The Santa Ana River, now largely paved and maintained beyond its natural form, carries melted snow from the mountains to the coast.
Costa Mesa means “mountain coast” in Spanish, a nod to the city’s placement on a plateau just a mile from the coast at its southernmost point. It was adopted after a contest in 1920, when the residents of the previous city, Harper, decided to change their hometown name. Far earlier than this community or its Spanish predecessors, Costa Mesa was home to the Tongva and Acjachemen nations for millenia. Members of Lupukngna, a Tongva village 3,000+ years old, and Genga, the joint Tongva and Acjachemen village of at least 9,500+ years old, resided on the bluffs along the Santa Ana River.
Costa Mesa is home to South Coast Plaza, a notable shopping center with impressive architecture and nearly 300 stores. Many companies have set down roots in the city, with Vans, Volcom, RVCA, Hurley, El Pollo Loco, and Wahoo’s Fish Tacos all headquartered in Costa Mesa. Each year, the city hosts the Orange County Fair, which attracts over 1 million visitors annually. From rides and carnival games, to outrageous foods and live music, it’s a multi-week event that’s a can’t-miss for locals and tourists alike.
In recent years, Costa Mesa’s food scene has blossomed. It boasts Orange County’s only Michellin starred restaurant, Taco María, a gourmet Mexican kitchen with a la carte tacos, a prix-fixe four-course dinner, and a seasonal brunch and lunch options. The names alone get the mind racing and the stomach growling. From The Crack Shack and Eat Chow, to Vaca and Meiji Seimen, the options are as eclectic as they are diverse. The shopping centers may boast the more renowned eateries, but there are endless local joints to taste across the city.
With endless options to explore, you could spend a lifetime uncovering every hidden gem. Own a local business, looking for a local SEO expert?
Drop a meeting on our calendar, and we’ll help get you discovered.