orange county google ads specialist
meet your orange county google ads specialist
When it comes to hiring for Google Ads management (formerly AdWords), look for a keyword-first focus. Your Google Ads expert should have a command of consumer search intent, not guesswork.
Perhaps you need help navigating Google Ads for your business or the new campaign formats. Or, you’re eager to advertise on google search for the first time. Maybe keyword research is a daunting process, and you need a guiding hand.
We’re here to help. Explore our process below, or book an intro meeting if you’re ready to dive in.
the fundamentals of our google ads strategy
1
robust keyword research
Keyword planners are great, but you get unfiltered results. We find keyword themes with intent (to act) baked in.
2
finessed ad copywriting
Great ads are answers to the queries people use to search. We carefully craft them, down to the character. Literally.
3
tailored landing pages
Google Quality Scores rely on a tight-knit keyword, ad copy, & landing page experience. We ensure LPs deliver on intent.
ask the hard-hitting google ads questions
As you look for an Orange County Google Ads specialist (or need to replace your current partner), ask the hard-hitting questions:
Are my campaigns composed of tightly-knit themes?
Do I waste any money on “loose” or risky broad match or phrase match keywords?
Is each ad a great answer to assumed consumer queries?
Am I using headline pinning and dynamic keyword insertion strategies for my ad headlines?
Do my landing pages pay off the expectation, pre-click?
Does my account have all the “bells and whistles” in place, including all appropriate ad extensions and assets?
What % of my ad spend has been never-profitable?
Have I maxed out my demand capture efforts? Are we ready to explore Discovery or PMax to find new customers?
If these sound foreign to you, or you get blank stares from your current provider, it may be time to find a new local Google Ads specialist.
paid search ads strategy
With our “inside out” strategy, campaigns launch with a finite set of high-intent, exact match keywords (your bullseye). Expanding outward, we test dynamic keyword insertion, headline pinning, and landing pages. Our KPI is cost-per-acquisition (sale/lead).
paid search ads
shopping ads strategy
Customized product Titles and Descriptions deliver higher CTRs and faster conversions. We manage Shopping product feeds via Google Sheets, so they are instantly adjustable. Our bid strategy graduates from Enhanced CPC to Target ROAS by Month 2 together.
shopping ads
youtube ads strategy
The #2 search platform (after Google) cannot be overlooked. YouTube Shorts are a great format to capture attention and diversify from Instagram Reels and TikTok. We use YouTube Action campaigns to focus top-of-funnel ad spend on conversions.
youtube ads
discovery ads strategy
Google’s native ad format surpasses display advertising in every way. Viewable inventory spans Android Discover Feeds, YouTube, and Gmail. We leverage top-performing search ad copy to supercharge these prospecting ads, always optimizing for conversions.
discovery ads
performance max ads strategy
We approach this catch-all campaign format in two ways. First, we can lean into the default settings of 80% remarketing, 20% prospecting. Performance appears high, but “incrementality” remains lower. Second, we can bid for only new customers, making this a truer prospecting, top-of-funnel, demand generation effort. This is the likely future of Google Ads, and you naturally get less guesswork with teabeeshell. Lean into AI and machine learning with expert help.
performance max ads
let’s find a google ads campaign mix that's right for you.
In Orange County, aka “The O.C.” if you loved the TV show (or are not from around town). Located in beautiful southern California, we love Orange County with its Mediterranean-esque, dry and weather, pristine coastlines, and famous theme parks including Disneyland, California Adventure, and local Knott's Berry Farm. Beaches are arguably the main event, with six along the western border: Seal Beach, Huntington Beach, Newport Beach, Laguna Beach, Dana Point, and San Clemente. The inland cities hold just as much charm and incredible diversity.
In the 19th century, settlers transformed the area into a citrus hub, which eventually gave way to the name we know today. They also grew beans, and of course avocados. In fact, the Segerstrom and Irvine families produced so many lima beans that Orange County was once nicknamed “Beanville.” Today, we see remnants of these “founding families” and farmers as street names and on buildings. Eventually, cash crops became nuts, and various citrus fruits. We credit prominent farmer and landowner William Chapman with popularizing the Orange County name. He dedicated over 350,000 acres to groves and groves of the Valencia orange. Before being settled as we know it today, the area was home to the Tongva and Acjachemen indigenous peoples. Some of their descendants still presently live in Orange County.
Totally more than 3 million people today, OC boasts a robust arts scene and vibrant cultural palette From galleries and museums, to festivals and theaters, OC's art scene is always growing and changing. Local artists proudly show their wares at community events, like the Laguna Beach Sawdust Festival each year. Regional performance venues, such as the OC Fairgrounds, showcase productions all year long, large and small. Some favorite shopping destinations include South Coast Plaza, Fashion Island, and Irvine Spectrum.
Traveling through Orange County, you’ll find nearly any cuisine you can imagine. Yes, you may have heard of In-N-Out Burger, a popular chain known for its burgers and fries, but there is so much more. Mexican food abounds, with an authentic taqueria almost on every corner and restaurants sharing their various takes on tacos, burritos, enchiladas, and more. Garden Grove and Westminster are home to “Little Saigon” for those in the mood for phở, a savory and aromatic Vietnamese soup. In recent years, OC has seen a rise in the craft brewery scene, like many other areas across the US. From garages to legitimate establishments, small-batch breweries and tasting rooms are not hard to find.
With endless options to explore, you could spend a lifetime uncovering every hidden gem. Own a local business, looking for a local Google Ads specialist?
Drop a meeting on our calendar, and we’ll help get you discovered.