huntington beach google ads specialist
meet your huntington beach google ads specialist
When it comes to hiring for Google Ads management (formerly AdWords), look for a keyword-first focus. Your Google Ads expert should have a command of consumer search intent, not guesswork.
Perhaps you need help navigating Google Ads for your business or the new campaign formats. Or, you’re eager to advertise on google search for the first time. Maybe keyword research is a daunting process, and you need a guiding hand.
We’re here to help. Explore our process below, or book an intro meeting if you’re ready to dive in.
the fundamentals of our google ads strategy
1
robust keyword research
Keyword planners are great, but you get unfiltered results. We find keyword themes with intent (to act) baked in.
2
finessed ad copywriting
Great ads are answers to the queries people use to search. We carefully craft them, down to the character. Literally.
3
tailored landing pages
Google Quality Scores rely on a tight-knit keyword, ad copy, & landing page experience. We ensure LPs deliver on intent.
ask the hard-hitting google ads questions
As you look for an Huntington Beach Google Ads specialist (or need to replace your current partner), ask the hard-hitting questions:
Are my campaigns composed of tightly-knit themes?
Do I waste any money on “loose” or risky broad match or phrase match keywords?
Is each ad a great answer to assumed consumer queries?
Am I using headline pinning and dynamic keyword insertion strategies for my ad headlines?
Do my landing pages pay off the expectation, pre-click?
Does my account have all the “bells and whistles” in place, including all appropriate ad extensions and assets?
What % of my ad spend has been never-profitable?
Have I maxed out my demand capture efforts? Are we ready to explore Discovery or PMax to find new customers?
If these sound foreign to you, or you get blank stares from your current provider, it may be time to find a new Newport Beach Google Ads specialist.
paid search ads strategy
With our “inside out” strategy, campaigns launch with a finite set of high-intent, exact match keywords (your bullseye). Expanding more broadly, we test dynamic keyword insertion, pinned headlines, & landing pages. Our KPI is cost-per-acquisition (sale/lead).
paid search ads
shopping ads strategy
Customized Titles, Descriptions, and beyond deliver higher CTRs and faster conversions. We manage Shopping product feeds directly, making them instantly adjustable. Our bid strategy graduates from Enhanced CPC to Target ROAS by Month 2-3 together.
shopping ads
youtube ads strategy
The #2 search platform (after Google) cannot be overlooked. YouTube Shorts are a great format to capture attention and diversify from Instagram Reels and TikTok. We now use Demand Gen campaigns to focus top-of-funnel ad spend on conversions.
youtube ads
demand gen ads strategy
Google’s fully native ad format surpasses display advertising in every way. Inventory spans Android Discover Feeds, YouTube, and Gmail. We leverage top-performing search ad copy to supercharge these prospecting ads, always optimizing for conversions.
demand gen ads
performance max ads strategy
We approach this catch-all campaign format in two ways. First, we can lean into the default settings of 80% remarketing, 20% prospecting. Performance appears high, but true incrementality is certainly lower. Second, we can bid for only new customers, making this a truer prospecting, top-of-funnel, demand generation effort.
performance max ads
let’s find a google ads campaign mix that's right for you.
Huntington Beach, California, aka "Surf City USA," draws people in with its iconic, laid-back beach vibe. Consistent waves and expansive shoreline make it a surfer's paradise, and its lively pier and Main Street create the quintessential beach town experience. Whether you're seeking thrilling waves, a relaxing day at the beach, or a taste of Southern California's coastal culture, Huntington Beach remains a go-to destination.
At one time, an encyclopedia company gave away free parcels of land (with the purchase of a complete set for $126) in the Huntington Beach area. Early settlers toyed with the idea of “Shell Beach” before deciding to name the area after American businessman Henry E. Huntington. Before this time, the Tongva village of Lupukngna was located in what would become Huntington Beach. We celebrate them as the city’s first custodians still to this day.
Beyond surfing, visitors can stroll or ride bikes along the iconic Huntington Beach Pier, taking in the ocean views and watching beach-goers enjoying the sunshine. Vibrant shops and restaurants adorn Main Street, and you can explore the city's history at the Huntington Beach International Surfing Museum. Outdoor enthusiasts love the Bolsa Chica Ecological Reserve for birdwatching and hiking, and the calm waters of Huntington Harbor attract kayakers and paddleboarders.
Start your day with a hearty breakfast burrito from a local surf shop or enjoy a leisurely brunch at one of the many cafes along Main Street. As the sun sets, indulge in fresh seafood at a beachfront restaurant, savoring the catch of the day while enjoying panoramic ocean views. Don't forget to grab some ice cream or frozen yogurt for a sweet treat as you stroll along the pier or browse the shops.
With endless options to explore, you could spend a lifetime uncovering every hidden gem. Own a local business, looking for a local Google Ads specialist?
Drop a meeting on our calendar, and we’ll help get you discovered.