orange county seo expert
meet your orange county seo expert
When it comes to hiring for search engine optimization (SEO), there’s no substitute for solid fundamentals. Your SEO expert should have a tangible, repeatable process, not gimmicks in a black box.
Perhaps you need help managing your local listings via Google My Business or Yelp. Or you’re trying to boost your appearance in local Google searches. Maybe competitors outrank you on search results pages, and you’ve had enough.
We’re here to help. Explore our process below, or book an intro meeting if you’re ready to dive in.
the fundamentals of our seo strategy
1
keyword research quadrants
Some search themes are ultra competitive. We find “winnable” keyword themes to own first and build outward.
2
properly defined structured data
Search engines discover, crawl, and index a site based on the schema provided. We ensure this is complete and robust.
3
filling winnable content gaps
Some themes are winnable right away. We produce quality content that ranks quickly and brings in organic traffic.
ask the hard-hitting seo questions
As you look for an Orange County SEO expert (or need to replace your current partner), ask the hard-hitting questions:
Is my structured data complete on every website page?
Does my schema markup adhere to character count best practices?
Is my header hierarchy intact on each page?
Does my site have a standardized URL structure in place?
Are my site images optimized for search?
Does my site have any glaring content gaps for my product or service?
Is my site at risk for getting flagged for duplicate content?
If these sound foreign to you, or you get blank stares from your current provider, it may be time to find a new Orange County SEO expert.
local seo strategy phases
jump to:
performing keyword analysis
Many brands will not immediately rank for a given keyword or phrase that is central to their business. Organic rankings take time, so we analyze the landscape. We start with “winnable,” lower-competition themes and build your local SEO strategy from there.
keyword analysis
managing business listings
Owning and updating business listings represents a vastly overlooked aspects of a Local SEO Strategy. Most are free, including Google My Business, Yelp, Facebook Business Pages, and Instagram Business Profiles. We strengthen organic presence with these links.
business listings
performing technical seo
For Google or any search engine to discover, crawl, and index your website for search, its structured data must be intact and aligned. From page titles, to meta descriptions, to header and URL structure, our Local SEO Strategy finesses the finer parts of each page.
technical seo
building content seo
Quality, robust content signals to search engines a website’s strength, authority, and merit for surfacing in search results. We identify and remove duplicate content, recycle and repurpose your best content, and help you build new pieces that rank locally.
content seo
seo data analysis & reporting
We measure SEO over time. Technical SEO improvements can start to show within Month 1, but Content SEO build takes 6-12 months, or longer. We measure your Local SEO Strategy with six KPIs: Domain Authority, Organic Visibility, Content ROI Efficiency, Organic Transactions/Leads, Average Engagement Time, and Percentage New Visitors.
analysis & reporting
let’s develop a local seo strategy that's right for you.
In Orange County, locals know better than to call it “The O.C.” Just OC is fine by us. Located in the heart of southern California, Orange County is known for its mild, always-sunny-and-70 weather, beautiful coastline, and world-class theme parks like Disneyland, California Adventure, and Knott's Berry Farm. Six beaches make up the western border: Seal Beach, Huntington Beach, Newport Beach, Laguna Beach, Dana Point, and San Clemente.
It’s name derives from its early (settled) days as a citrus hub, alongside beans, and the ever-popular avocado. What locals know as street names and buildings once belonged to some of the modern founding families and farmers. The Segerstroms and Irvines produced so many lima beans that Orange County was once nicknamed “Beanville.” This gave way to fruits and nuts, and William Chapman is credited with ushering in the current name, owning over 350,000 acres of groves, dedicated to the Valencia orange. Predating its settlement days (and still present today), the Tongva and Acjachemen indigenous peoples inhabited the area.
Home to a diverse population of over 3 million people, OC is known for its thriving arts and cultural scene, with numerous galleries, museums, and theaters. Orange County's art scene is constantly evolving and expanding. Local artists can be found displaying their works at community events and festivals, while theaters and performance venues host a range of shows and productions throughout the year. Popular shopping destinations include South Coast Plaza, Fashion Island, and Irvine Spectrum.
When in Orange County, you’re sure to find just about every cuisine in the world. Sure, its home to to the iconic In-N-Out Burger, a popular chain known for its burgers and fries. The county is particularly known for its Mexican cuisine, with numerous authentic taquerias and Mexican restaurants serving up delicious tacos, burritos, and other traditional dishes. Little Saigon in Garden Grove and Westminster is sure to deliver on your phở craving, when the mood for amazing Vietnamese soup hits. OC is also home to a thriving craft brewery scene, with many small-batch breweries and tasting rooms popping up in recent years.
With endless options to explore, you could spend a lifetime uncovering every hidden gem. Own a local business, looking for a local SEO expert?
Drop a meeting on our calendar, and we’ll help get you discovered.