google ads strategy
unpacking our google ads strategy
1
robust keyword research
The semantics of search phrasing matter. So do keyword match types. Great campaigns reflect search intent.
2
finessed ad copywriting
The best ads address specific consumer wants or needs. Copy is part science, part art, and plenty of experimentation.
3
tailored landing pages
Post-click, people should feel like they arrived at the right place. Your landing pages must match search intent/interest.
paid search ads strategy
With our “inside out” strategy, campaigns launch with a finite set of high-intent, exact match keywords (your bullseye). Expanding more broadly, we test dynamic keyword insertion, pinned headlines, & landing pages. Our KPI is cost-per-acquisition (sale/lead).
paid search ads
shopping ads strategy
Customized Titles, Descriptions, and beyond deliver higher CTRs and faster conversions. We manage Shopping product feeds directly, making them instantly adjustable. Our bid strategy graduates from Enhanced CPC to Target ROAS by Month 2-3 together.
shopping ads
youtube ads strategy
The #2 search platform (after Google) cannot be overlooked. YouTube Shorts are a great format to capture attention and diversify from Instagram Reels and TikTok. We now use Demand Gen campaigns to focus top-of-funnel ad spend on conversions.
youtube ads
demand gen ads strategy
Google’s fully native ad format surpasses display advertising in every way. Inventory spans Android Discover Feeds, YouTube, and Gmail. We leverage top-performing search ad copy to supercharge these prospecting ads, always optimizing for conversions.
demand gen ads
performance max ads strategy
We approach this catch-all campaign format in two ways. First, we can lean into the default settings of 80% remarketing, 20% prospecting. Performance appears high, but true incrementality is certainly lower. Second, we can bid for only new customers, making this a truer prospecting, top-of-funnel, demand generation effort.