laguna beach google ads specialist
meet your laguna beach google ads specialist
When it comes to hiring for Google Ads management (formerly AdWords), look for a keyword-first focus. Your Google Ads expert should have a command of consumer search intent, not guesswork.
Perhaps you need help navigating Google Ads for your business or the new campaign formats. Or, you’re eager to advertise on google search for the first time. Maybe keyword research is a daunting process, and you need a guiding hand.
We’re here to help. Explore our process below, or book an intro meeting if you’re ready to dive in.
the fundamentals of our google ads strategy
1
robust keyword research
Keyword planners are great, but you get unfiltered results. We find keyword themes with intent (to act) baked in.
2
finessed ad copywriting
Great ads are answers to the queries people use to search. We carefully craft them, down to the character. Literally.
3
tailored landing pages
Google Quality Scores rely on a tight-knit keyword, ad copy, & landing page experience. We ensure LPs deliver on intent.
ask the hard-hitting google ads questions
As you look for an Laguna Beach Google Ads specialist (or need to replace your current partner), ask the hard-hitting questions:
Are my campaigns composed of tightly-knit themes?
Do I waste any money on “loose” or risky broad match or phrase match keywords?
Is each ad a great answer to assumed consumer queries?
Am I using headline pinning and dynamic keyword insertion strategies for my ad headlines?
Do my landing pages pay off the expectation, pre-click?
Does my account have all the “bells and whistles” in place, including all appropriate ad extensions and assets?
What % of my ad spend has been never-profitable?
Have I maxed out my demand capture efforts? Are we ready to explore Discovery or PMax to find new customers?
If these sound foreign to you, or you get blank stares from your current provider, it may be time to find a new Laguna Beach Google Ads specialist.
paid search ads strategy
With our “inside out” strategy, campaigns launch with a finite set of high-intent, exact match keywords (your bullseye). Expanding outward, we test dynamic keyword insertion, headline pinning, and landing pages. Our KPI is cost-per-acquisition (sale/lead).
paid search ads
shopping ads strategy
Customized product Titles and Descriptions deliver higher CTRs and faster conversions. We manage Shopping product feeds via Google Sheets, so they are instantly adjustable. Our bid strategy graduates from Enhanced CPC to Target ROAS by Month 2 together.
shopping ads
youtube ads strategy
The #2 search platform (after Google) cannot be overlooked. YouTube Shorts are a great format to capture attention and diversify from Instagram Reels and TikTok. We use YouTube Action campaigns to focus top-of-funnel ad spend on conversions.
youtube ads
discovery ads strategy
Google’s native ad format surpasses display advertising in every way. Viewable inventory spans Android Discover Feeds, YouTube, and Gmail. We leverage top-performing search ad copy to supercharge these prospecting ads, always optimizing for conversions.
discovery ads
performance max ads strategy
We approach this catch-all campaign format in two ways. First, we can lean into the default settings of 80% remarketing, 20% prospecting. Performance appears high, but “incrementality” remains lower. Second, we can bid for only new customers, making this a truer prospecting, top-of-funnel, demand generation effort. This is the likely future of Google Ads, and you naturally get less guesswork with teabeeshell. Lean into AI and machine learning with expert help.
performance max ads
let’s find a google ads campaign mix that's right for you.
Laguna Beach in Spanish translates to “Lagoon,” a fun name for one of the most magical beach cities in Orange County, California. Crowds tend to be smaller, which makes exploring tidepools, surfing the waves, and other shoreline activities quite special. An art mecca, Laguna Beach attracts painters, sculptors, and aft lovers from all over southern California. A flourishing wine scene creates a charming atmosphere for dates, family vacations, and weekend getaways.
In the late 1800s, the Homestead Act offered government-owned land to American citizens, and the Timber Act extended up to 160 acres to landowners, so long as 40 acres were devoted to trees. Together, they brought settlers to the region. They forcibly replaced the indigenous Tongva people and turned the city into a flourishing art haven. In the early 1900s, they established the Laguna Beach Art Association, with the first art gallery becoming the Laguna Beach Art Museum in 1918.
Since then, the Pageant of the Masters and The Festival of Arts Fine Art Show lead the way in terms of large-scale artistic festivities. Since 1933, The Pageant of the Masters has displayed famous pieces of art with live models posing in place. Also beginning in the 1930s, The Festival of Arts celebrates the community with live music, dining, and the art of nearly 150 local artists. Founded in 1920, the Laguna Playhouse produces professional and youth stage productions. They bill themselves as the "oldest continuously running theatre on the west coast." Now, galleries, wine tasting rooms, and restaurants decorate the main drag of the Pacific Coast Highway.
Those looking for a view can find a seat atop The Rooftop Lounge or The Loft for 360-degree panoramic sunsets, beverages and bites. Local favorites for food include Nick’s, Mozambique, and Carmelita’s. Anywhere you settle down, the sound of the waves is never far away.
With endless options to explore, you could spend a lifetime uncovering every hidden gem. Own a local business, looking for a local Google Ads specialist?
Drop a meeting on our calendar, and we’ll help get you discovered.