seo strategy

unpacking our seo strategy

1

keyword research quadrants

Not all keyword themes are “winnable.” We strike a balance between volume vs. niche, and high vs. low competition.

2

properly defined structured data

Page-by-page, each technical element must be in place to be discovered, crawled, and indexed by search engines.

3

filling winnable content gaps

Our keyword research identifies net new themes for organic ranking. Quality content then earns new, converting traffic.

seo strategy phases

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Keyword Analysis Icon - Stacked bar graph and plotted line graphs atop each other - teabeeshell media
Business Listings - Group of logos, including Google My Business, Yelp, Facebook, Instagram, LinkedIn, Bing, & Apple Maps - teabeeshell media
Technical SEO - Icon of white boxes, linked by a green box - teabeeshell media
Content SEO - Icon of a page with white text, yellow and green headers, and a blue placeholder image - teabeeshell media
Analyis & Reporting - Group of logos, including Google Search Console, Google Data Studio, Google Analytics, Moz, & Ahrefs - teabeeshell media

performing keyword analysis

Many brands will not immediately rank for a given keyword or phrase that is central to their business. Organic rankings take time, so we analyze the landscape. We start with “winnable,” lower-competition themes and build your SEO strategy from there.

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keyword analysis

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managing business listings

Owning and updating business listings represents a vastly overlooked aspects of a SEO Strategy. Most are free, including Google My Business, Yelp, Facebook Business Pages, and Instagram Business Profiles. We strengthen organic presence with these links.

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business listings

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performing technical seo

For Google or any search engine to discover, crawl, and index your website for search, its structured data must be intact and aligned. From page titles, to meta descriptions, to header and URL structure, our SEO Strategy finesses the finer parts of each page.

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technical seo

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building content seo

Quality, robust content signals to search engines a website’s strength, authority, and merit for surfacing in search results. We identify and remove duplicate content, recycle and repurpose your best content, and help you build new pieces that rank locally and even nationally.

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content seo

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seo data analysis & reporting

We measure SEO over time. Technical SEO improvements can start to show within Month 1, but Content SEO build takes 6-12 months, or longer. We measure your SEO Strategy with six KPIs: Domain Authority, Organic Visibility, Content ROI Efficiency, Organic Transactions/Leads, Average Engagement Time, and Percentage New Visitors.

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analysis & reporting

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let’s develop a seo strategy that's right for you.