newport beach google ads specialist
meet your newport beach google ads specialist
When it comes to hiring for Google Ads management (formerly AdWords), look for a keyword-first focus. Your Google Ads expert should have a command of consumer search intent, not guesswork.
Perhaps you need help navigating Google Ads for your business or the new campaign formats. Or, you’re eager to advertise on google search for the first time. Maybe keyword research is a daunting process, and you need a guiding hand.
We’re here to help. Explore our process below, or book an intro meeting if you’re ready to dive in.
the fundamentals of our google ads strategy
1
robust keyword research
Keyword planners are great, but you get unfiltered results. We find keyword themes with intent (to act) baked in.
2
finessed ad copywriting
Great ads are answers to the queries people use to search. We carefully craft them, down to the character. Literally.
3
tailored landing pages
Google Quality Scores rely on a tight-knit keyword, ad copy, & landing page experience. We ensure LPs deliver on intent.
ask the hard-hitting google ads questions
As you look for an Newport Beach Google Ads specialist (or need to replace your current partner), ask the hard-hitting questions:
Are my campaigns composed of tightly-knit themes?
Do I waste any money on “loose” or risky broad match or phrase match keywords?
Is each ad a great answer to assumed consumer queries?
Am I using headline pinning and dynamic keyword insertion strategies for my ad headlines?
Do my landing pages pay off the expectation, pre-click?
Does my account have all the “bells and whistles” in place, including all appropriate ad extensions and assets?
What % of my ad spend has been never-profitable?
Have I maxed out my demand capture efforts? Are we ready to explore Discovery or PMax to find new customers?
If these sound foreign to you, or you get blank stares from your current provider, it may be time to find a new Newport Beach Google Ads specialist.
paid search ads strategy
With our “inside out” strategy, campaigns launch with a finite set of high-intent, exact match keywords (your bullseye). Expanding outward, we test dynamic keyword insertion, headline pinning, and landing pages. Our KPI is cost-per-acquisition (sale/lead).
paid search ads
shopping ads strategy
Customized product Titles and Descriptions deliver higher CTRs and faster conversions. We manage Shopping product feeds via Google Sheets, so they are instantly adjustable. Our bid strategy graduates from Enhanced CPC to Target ROAS by Month 2 together.
shopping ads
youtube ads strategy
The #2 search platform (after Google) cannot be overlooked. YouTube Shorts are a great format to capture attention and diversify from Instagram Reels and TikTok. We use YouTube Action campaigns to focus top-of-funnel ad spend on conversions.
youtube ads
discovery ads strategy
Google’s native ad format surpasses display advertising in every way. Viewable inventory spans Android Discover Feeds, YouTube, and Gmail. We leverage top-performing search ad copy to supercharge these prospecting ads, always optimizing for conversions.
discovery ads
performance max ads strategy
We approach this catch-all campaign format in two ways. First, we can lean into the default settings of 80% remarketing, 20% prospecting. Performance appears high, but “incrementality” remains lower. Second, we can bid for only new customers, making this a truer prospecting, top-of-funnel, demand generation effort. This is the likely future of Google Ads, and you naturally get less guesswork with teabeeshell. Lean into AI and machine learning with expert help.
performance max ads
let’s find a google ads campaign mix that's right for you.
With its stunning coastline, Newport Beach is undoubtedly one of the most beautiful cities in Orange County, California. Islands, peninsulas, bays, and estuaries comprise the natural wonders that comprise this city. Historically a maritime shipping hub, the city today is filled with recreational activities and houses some of the most affluent individuals in the nation. People love its beaches, sunshine, and incredible surf.
At the end of the 1800s, the Irvine learned that the California government was selling land for $1 an acre in the region, and they snatched up the area known today as Newport Beach. They kept the name simple, but laid out grand plans for its future. Prior to their arrival, the Genga and Moyongna villages of the indigenous Tongva people filled the region. European settlers may have displaced them, but their memory as the city’s original custodians persists today.
Beach life dominates the Newport Beach culture today. Yacht clubs, top-tier restaurants, and wealthy neighborhoods make the news, but the region is open to all. People from all walks frequent its public beaches, Fashion Island and Lido Marina Village to shop, and walk the piers, Balboa Island, and Corona Del Mar neighborhoods to soak in the sun. The iconic wave at the end of the Balboa Peninsula, known as The Wedge draws in surfers from across the globe. It’s hard to beat a 30 foot wave in such an accessible location.
From the shoreline, visitors love to spot whales and dolphins when the season is right. The Audubon Society and bird watchers fly to the Back Bay, one of California’s most prominent estuaries, and people exercise from its perimeter down to the beach boardwalk. Anglers drop lines off the piers, and fishermen offshore sell their catches to the Dory Fishing Fleet and Market. It’s easy to find an amazing meal, from Bib Gourmand Award winners to hole-in-the-wall local favorites.
With endless options to explore, you could spend a lifetime uncovering every hidden gem. Own a local business, looking for a local Google Ads specialist?
Drop a meeting on our calendar, and we’ll help get you discovered.